Copy Writing B2B Packaging Catalog Photo Research Photo Art Direction
Owned by IIndera (Made in the U.S.A. for over 100 years) ColdPruf was ready to emerge as its own brand. The goal was to create an authentic look with a smart, irreverant brand voice that positioned ColdPruf as a category leader. The tagline, "WE OWN COLD" pretty much says it all.
I am a German-American who has spent nearly equal time in Europe and the United States. Through adapting to new countries, I’ve developed a strong sense of intuition. This sense is a great asset in designing promotions for a targeted audience. My career launched at Austin Knight in London. In succession, I created designs in San Francisco for political campaigns; Chicago for Houghton Mifflin Company and Encyclopaedia Britannica Publishing; Santa Barbara/Los Angeles specializing in museum/fine art websites and concert promotions; and the East Coast for fashion retail and startups. I am open and flexible with clients and our team and know how important it is to find common ground to ensure success. Working together can only be built on trust.
There is a next level creativity and experience to any project she works on. Sabine takes the time to understand the goals and the audience and she pays attention to the details. Her design work on our museum website project and intro video direction pushed us beyond industry standard to industry excellence.
Sabine is dedicated and committed to the quality of what she creates in ways that are rarely seen. She has an impeccable work ethic. She doesn’t operate from a bureaucratic stance of “getting the job out the door”, but instead, from a “how-can-I-create-from-pure-excellence” position. She is kind, compassionate and generous with those with whom she collaborates, and despite her talent, skills, and experience, she is a grounded and humble human being of the highest caliber.
I worked closely with Sabine when she was employed as Art Director at DRWF and as a Freelance Designer with my current company JPD Systems. She excelled in this role and completed countless design projects for our company. Sabine is exceptional at creating well-conceived design themes and branding. Her outgoing personality makes the creation process even more enjoyable and exciting. I consider Sabine as a top of the line designer but she’s way more than that. She is a fully-fledged artist.
Project Manager at JPD Systems