COLDPRUF THERMAL
Copy Writing B2B Packaging Catalog Photo Research Photo Art Direction
Owned by IIndera (Made in the U.S.A. for over 100 years) ColdPruf was ready to emerge as its own brand. The goal was to create an authentic look with a smart, irreverant brand voice that positioned ColdPruf as a category leader. The tagline, "WE OWN COLD" pretty much says it all.
MottoM Studios
aloer.fr
BRANDING, WEB DESIGN,
WHITE PAPER
Supply Chain Logistics
with all the International networks to make it happen. All that was needed was announcement.
The Huntington
Library, Art Museum and Botanical Gardens
A mega relaunch into a new, modern navigational journey. UX/UI design, pushed to the max.
upstage studio
poster design
ART DESIGN
Getting involved in the community and advocating for foster children. This was a play done by foster children telling their stories. Here are three examples of a poster design I made for them.
azra imports
IDENTITY, UX/UI DESIGN, PHOTOGRAPHY, PHOTO-RETOUCHING
When I walked into the warehouse for the first time I could not believe how gorgeous the colors and patterns were of these handmade rugs. We set out to do an identity and sales pitch. Rugs are now sold worldwide, production meets demand.
organizzi bags
IDENTITY, BRANDING, FABRIC PATTERNS, PHOTOGRAPHY/VIDEO, CATALOG DESIGN
Bringing this brand into Amazon and HSN required a modern, yet accessible identity and catalog. A customer oriented brand with an affordable price. Win-Win.
nancy sansom reynolds
IDENTITY, BRANDING, EXHIBIT CAMPAIGNS, UX/UI
"There is such fragile balance between the power in the forms and the power trapped in the void that I feel if I breathe on them, they will collapse and disappear." - Nancy
tanger outlets
IDENTITY, BRANDING, B2C, PHOTOGRAPHY, DIGITAL DESIGN
Tanger is a growing brand of outlet stores located across the United States and Canada. With 44 retail centers and counting, Tanger has extensive marketing needs and has looked to their freelancers at their Headquarters in Greensboro, NC to meet those demands for over 10 years. I was part of the seasonal national campaign for Tanger as a graphic designer.
coldPRUF thermal
COPY WRITING, B2C, PACKAGING, CATALOG, PHOTO RESEARCH, PHOTO ART DIRECTION
Owned by IIndera (Made in the U.S.A. for over 100 years) ColdPruf was ready to emerge as its own brand. The goal was to create an authentic look with a smart, irreverant brand voice that positioned ColdPruf as a category leader.
The tagline, "WE OWN COLD" pretty much says it all.
no nonsense
IDENTITY, BRANDING, PHOTOGRAPHY, DIGITAL DESIGN
The work has included packaging, national print, web advertising, store displays, collateral, business presentations, promotions, brand planning.
village juice
IDENTITY, BRANDING, B2C, PHOTOGRAPHY, DIGITAL DESIGN
Village Juice arrived with a great product and ambitious plans. The logo and package design for Village Juice looks easy. Practically homemade. That’s exactly how we wanted it to look. So when customers try one of Lonnie’s great juices and ask her if Village Juice is a chain, she smiles. Because we wanted that reaction.
Community Arts
Music Association, Inc.
MARKETING, BRANDING, UX/UI DESIGN
CAMPAIGN, DIGITAL DESIGN, EVENTS
Responsible for identity and branding of world-class orchestral & symphony advertising and promotional materials.
SPECIAL EMPHASIS:
$6 million Centennial Year Promotional Campaign.
book design
CONCEPT & ART DIRECTION
I usually take on a new book with all the love and honor of the author and photographer. It is all about their message and I love the journey it usually takes me on, from the Mekong river, to Iceland, to the spiritual tea at the Bhutan Nunnery.
The World Bank
ART DIRECTION AND PUBLISHING DESIGN
Designing and producing large annual reports for West Africa in English, German, French and Portuguese.
