My own textile collection, where color, pattern and a little mischief make themselves at home. A distinct creative venture with its own identity, bringing my instinct for design into the spaces we live in.
Tactical Excellence, carried across banners and social
Video
Short-form product cuts
Raeflex bannerRaeflex cover
SHOT Show: Burlington UniformWildland Rescue, SigmaSHOT Show booth: Raeflex
05
weathermax
Marine and outdoor fabric.
Trade shows
Summer Casual Market and Fall Casual Market, banners, die-cut brochure, QR capture
Press
MFA Award of Excellence 2025
Social
Marine and shade imagery, AI-assisted variants
Analytics
GA4 by campaign on weathermax.com
Strategy
Lighter. Stronger. Better. One claim on every surface.
Video
Product video, show loops
WeatherMax bannerDie-cut brochureMFA Award of Excellence 2025
06
high-end furniture
Haven, outdoor synthetic wool.
Trade shows
Elevator graphics, posters, banners
Press
Haven spec sheet, GEO-ready product copy
Social
Haven sunflower imagery, short-form
Analytics
GA4 by campaign on weathermax.com/haven
Strategy
Haven as outdoor synthetic wool: luxury, sustainability, softness
Video
Haven product video
Elevator graphicGreenville posterDistributor spec sheetHaven and WeatherMax 3D banners
07
barrier
Maxima Ultra by Burlington.
Trade shows
Medica, Hall 15, Booth F18-10
Press
Maxima Ultra launch, AI-search-ready copy
Social
German-language Maxima Ultra post
Analytics
GA4 events and attribution
Strategy
One non-laminate solution, AAMI Level 3
Video
Short-form product video
Medica: surgical gownMaxima Ultra, German-language post
daXos
AI-ready sensing: name, logo, three websites, Google Ads
Beyond the truck, to the cargo.
One name. One mark. Three markets. I built the brand, the offer and the ads, then taught AI-ready sensors to speak in plain English, so every shipment tells a fleet exactly what it lived through.
daXos Move
Every load cared for.
daxosmove.com: every load cared for.daxosfresh.com: the cold chain, proven.
The reefer trailer package, in field test fall 2026.Three packages, priced per asset.
The name and the mark
The logoCargo data, not just GPSThe Hub, the Load and the Vehicle
daXos Move, on paper and on screen
The flyerThe siteThe square ad
Google Ads and Analytics
Ads
Ads for daXos Move, with square and banner designs to match.
Analytics
Set up to follow a visitor from first enquiry to paid order.
Everything, built together
One name
daXos: a sharp, ownable name and mark built to sit on steel, screens and sensors.
One offer
One hub from $10 a month per asset. Add sensors as the fleet grows.
Google Ads
Search ads that route every fleet to the site built for it.
Dashboards
Live data, ready for AI: handling, temperature, driving.
Three sites, one family
Built for what you carry.
Hardware, sensors and an industry dashboard, packaged for your work. Choose your solution and get started.
A name, a brand and a website for a Coast Guard veteran.
Lisa Wall, a retired U.S. Coast Guard officer, offers notary signings, a secure document vault, and legal plans. Her brand needed to show how they fit together.
marketing directionSay the line people remember. One short promise, in the words clients actually use, so the same words work on the site, in ads and in search.
A name for the whole system, led by Lisa Wall, USCG Ret.
marketing directionRename around the system, not the service. “Bridge” puts notary, document vault and legal plans under one brand, so Google and AI tools see one business, not four.
marketing directionGive each service its own page and plain title: loan signing, trust signing, bedside signing, apostille. Add Greensboro, Winston-Salem and the Triad so local searches and AI assistants find her.
Loan signings
Certified Loan Signing Agent
Purchases, sales, refinances and HELOCs, executed with precision so funding is never delayed.
Estate signings
Trusts & Estate Planning Signings
A trust delivery signing ceremony done properly, so documents hold up when they matter.
Healthcare support
Bedside & Facility Signings
Calm, respectful mobile notary work in hospitals, retirement communities and senior living.
Apostille services
International Document Authentication
A passport for your paperwork: certified, returned promptly and ready for use abroad.
One steady sequence
ListenA readiness assessment finds what you have and what is missing.
OrganizedThe Legacy Vault keeps every vital document in one secure place.
ProtectedLegalShield plans put a lawyer a phone call away.
SignedA mobile notary gets it signed right, the first time.
The brand, in use
Five colors, five moods: navy for trust, plum for warmth, gold for the moment of signing.
marketing directionKeep one look everywhere: card, flyer, ads. Analytics shows which one brings calls so budget follows what works, with AI helping read the numbers each month.
Trust navy + light gold
Warmth plum + beige
Signed gold + navy
Calm light gold + plum
Clear beige + navy
Business card
Lisa Wall
USCG, Ret. · Legacy Logistics Coordinator
bridgelegacyalliance.com Greensboro · Winston-Salem · The Triad
Local searches: mobile notary, loan signing agent, trust signing, bedside signing, apostille, Greensboro and the Triad
Google Business Profile, with the same name, address and phone everywhere
A simple way to ask for reviews
Calls and form fills tracked as goals in Google Analytics
Written so AI assistants can quote it correctly
Regret-Free Productions
Studio brand, Site, Film launch
A studio for stories that ask “What if?”
John Oliphant spent 25 years in global health before he picked up a camera. I made him a studio to match.
Every story begins with two words
What If?
What if one person could change a community? What if education became action? What if curiosity became impact?
marketing directionMake “What if?” the one phrase people remember. It leads the site, the trailers and every post, so search and AI assistants learn to connect those two words with this studio. Analytics then shows which version of the line gets the most clicks.
Documentary short · 2026
More Than a Vacation
★ Official Selection · New York Lift-Off Film Festival 2026
What begins as a student journey to the Dominican Republic becomes an immersive, cross-cultural research experience, where collaboration with local healthcare professionals shows how education, innovation and partnership can change lives.
marketing directionSell the change, not the trip. Clear YouTube titles built around real searches, plus Google Analytics tracking each trailer play, show which festivals and posts actually bring viewers.
RIT Global Public Health × RIT School of Film & Animation. Directed & produced by John Oliphant.
The purpose
Live Regret-Free.
Stories that change people. Stories that ask “What if?”
How a name became a film studio
01A purpose first. John spent 25 years in global health. The brand starts with what he wants stories to do: help people see differently and act.
02A studio look. Vibrant orange and slate, big editorial type, and one line that carries everything: “What if?”
03A launch with weight. A real poster, a trailer, laurels and a website, so More Than a Vacation arrives as a film. It has earned three festival honors in 2026.
04A series to grow into. Agents of Change, with its trailer and funding pitch, gives the studio a reason to keep going.
marketing directionMake John easy to trust. A clear founder story, linked to his LinkedIn, YouTube and festival pages, helps Google and AI tools describe the studio accurately.
marketing directionTreat it as a funnel: the trailer earns attention, the pitch earns interest, the donate page asks. Analytics shows where people drop off, and we test the ask against a simpler one.
“We want to create compelling content that helps people live regret-free, so they can be all they are meant to be.”
John Oliphant, PhD CEO & Founder
marketing directionOne quote, signed, set large. Short, quotable lines are what AI summaries and newsletters pick up, and shares and referrals show how far it travels.
Dominican Republic / Haiti
Raphael Pérez Jean
Raphael builds connections across the Dominican Republic and Haiti, bringing people, organizations and resources together around the needs of communities too often overlooked.
Liberia
Dr. Jallah Kennedy
A nurse and epidemiologist who stood for academic integrity at great personal risk, was forced to flee, and now leads a nonprofit doing vital work across Africa.
Rochester, New York
Miss Julie
Miss Julie’s School of Beauty, a school for survivors of human trafficking, is now officially open. The story continues.
In his memory
Oluwaseyi “Seyi” Onifade
A young man passionate about healthcare access for marginalized communities. To honor his legacy, a new medical clinic under construction in Haiti will bear his name: Seyi Klinik de Banane.
marketing directionGive every person the same page format, name plus place, so each can be found on its own and together they build authority on global health and education.
When the Foundation was founded, a national survey of nearly 16,000 districts ranked Potsdam Central among the top 100 performing schools — while the financial resources of the Potsdam area ranked in the bottom 65 percent. Too many graduates were choosing a college, or choosing not to go, on the strength of a financial-aid package alone. The Foundation was built to close that gap, one senior at a time.
marketing directionTribute first, ask second. One page, one button, fast on a phone. Analytics shows how many people reach the button, and AI helps test the wording.
Apply
Graduating PCS seniors headed to college or the military apply for the named scholarships that fit them.
Award
Committees match applicants to funds — for excellence in a subject, service, athletics, or simply being first in the family to attend college.
Thank
Every donor receives a personal thank-you note from the student they helped.
Return
Recipients are invited to become Sandstoner donors themselves once they’re able — the cycle the Foundation was built on.
The named funds, given by Potsdam families
Joseph and Tilley DeLeo Sandstoner Scholarship
Karen Kirchgasser Memorial Scholarship
Robert L. Trithart Math Award
Michele Lalonde Memorial Scholarship
Con Elliott Scholarship Fund
Hal Gillette Memorial Athletic Scholarship
Louise and Elmer E. Haskins Award
Ted Hafer Memorial Scholarship
Peter Doran Student Athlete Award
Smith Family Sandstoner Scholarship
Mallory, Donald and Marion Comerford Scholarship
Sandstoner Swim Pride Award
Excellence in French Award
Sandstoner Foundation First to Attend Award
marketing directionLead with the gap. One clear contrast is what AI summaries quote when someone searches for Potsdam scholarships. Story first, then the ask.
The 2027 campaign
Begin with the Class of 2027.
One class, one goal, one place to give. Classes can join the challenge, and every gift goes directly to student scholarships.
marketing directionGive each named fund its own page with its family’s story. Thirty pages people can find by name, local sites can link to, and analytics shows which stories bring in gifts.
Schema markup for a nonprofit and its scholarships
Local searches: Potsdam, St. Lawrence County, North Country
One page for each named fund and campaign class
Alt text on every Awards Night photograph
Gift clicks tracked by class year in Google Analytics
Written so AI assistants can quote it correctly
Dmitry Sholokhov
Website, art direction, imagery
A New York fashion house, built page by page.
The site is quiet on purpose, so the clothes do the talking. Four places to go: collection, signature, private client and the house.
marketing directionOne hero, four looks, one line: “structure, cut, surface.” It tells visitors, search engines and AI tools what the house stands for before anyone scrolls.
The house
Exclusive New York house · Founded 2012
It begins as a sketch of you.
Three obsessions
marketing directionEach obsession gets one plain sentence of its own. Short, specific copy is what gets quoted by search and AI answers.
Bespoke and private client
Bespoke.Cut to the shape of you.
Geometry, with a pulse. Clothes built for the room they enter.
something you sell, something you do or something you need. i find the real word at the heart of it, then cut, blend and strip until it sounds like a brand.
your name.
tell me what you do. press run the lab.
quick ideas to start a conversation. check availability before you fall in love with one. a real naming project starts with questions about your people, your market and your nerve.
interior design · custom art
interiors.
Original art, from first sketch to framed piece.
A pale wall above the credenza, waiting.
The room’s plum, butter and sage, read from the photo.
Hung. The room has its focal point.
A tall wall above the bed, nothing on it.
Moss green and stone, read from the room.
Hung above the bed. The room goes quiet.
A plain wall beside the desk.
Buttercup, pink and cream, read from the room.
Hung where it can be seen from the desk.
A bare wall by the bench.
Sage green and brick, read from the room.
Hung beside the door, where everyone comes in.
A blank wall over the sofa.
Lilac, orange and cream, read from the room.
Hung over the sofa. The colors finally talk to each other.
interior design · custom art
art made for one wall, one family, one light.
I create original art to match your room, your palette and your story, from first sketch to framed piece. Flowers, birds, a favorite pet, the bowl on your grandmother’s table. Pillows, ceramics and candles from my MottoM line finish the room.
Illustrated rooms, shown for illustration.
sabine@dotofjoy.com
flowers, birds, a favorite pet, the bowl on your grandmother’s table.
Pillows, ceramics and candles from my MottoM line finish the room.
I build brand worlds, with a clear identity, a distinctive voice and a reason to care. German-American, with nearly equal years in Europe and the U.S., I bring a cross-cultural perspective to brand strategy and creative direction. My strength is connecting business ambition with human insight—shaping how a brand positions itself, communicates its value, and earns its place in people’s lives.
LondonYoung & Rubicam, where it began
San FranciscoDianne Feinstein’s gubernatorial campaign
ChicagoHoughton Mifflin, Encyclopaedia Britannica, Scott Foresman, Ligature
Santa Barbara & LAThe Huntington, CAMA, Nancy Sansom Reynolds, Santa Barbara International Film Festival, Healing Retreats & Spas, Brooks Institute of Photography, Lobero Theatre, Organizzi Bags, Drishti Yoga
East CoastFAA, National Geographic, Edgecombe Furniture, CTW Home Collection, Wrangler/Kontoor Brands, No Nonsense, Tanger Outlets, Carolina Science, daXos
since 2010MottoM Studios: building brands and driving campaigns for corporations, government, nonprofits and the creative industries.
what I can do for you
Good thinking. Distinctive design. More possibilities.
Brand strategy, marketing design and AI creative direction.From the first idea to the final detail.
Packaging, publications and visual storytelling that make your value tangible. Build recognition, communicate clearly and make every brand encounter count.
Bring me your messy beginning. I’ll make it a story.
A half-formed idea, a name you’re not sure about, a brand that has outgrown itself. I find the thread, then build the identity and the voice around it, using AI to go further and faster, with a human art director in charge.
ColdPruf Base Layer
Copy, packaging, catalog, art direction
We own cold.
An American brand, made in the U.S.A. by Indera Mills, a company playing outside since 1914, was ready to stand on its own. The look is authentic and the voice is irreverent.
the voice
We respect cold. Then we laugh at it.
Print ad
Today’s forecast: warm.
Outdoor Retailer banner
Remember the view, not the temperature.
Show postcard
We keep you comfortable even when it gets way up in the teens.
coldpruf.com home pageCatalog cover and banner: Are you ready
the catalog
For the entire family. Any time. Anywhere. The catalog opens on the people, with the product coming second.The Classic Layer. Each style carries the ThermaChoice System, which rates it by weather and by activity.
marketing directionKeep the voice dry and the weather real. One honest line and one real person in real cold, on everything from a box to a home page.
A library, an art museum and a botanical garden, relaunched as one website. Every visitor, whether planning a day or doing research, gets to the right door in a click or two.
the video
Ten seconds of film: gardens, galleries and the library in quick cuts. Here is the plan, then the film.
blueprintintro film · 0:10
gardens0:00 – 0:05
art0:05 – 0:07
library0:07 – 0:10
0:000:020:040:060:080:10
0:00the water garden
0:02the lawn: “let yourself be”
0:03aloe: “swept away”
0:04a hummingbird
0:05the gallery, statues in warm light
0:06a painting: mother and child
0:07a portrait in red
0:07a handwritten manuscript
0:08the library: “healing”
0:10end card: the Art Museum
The Huntington intro film.
120acres of gardens
15,000plant varieties
42,000works of art
11 millionlibrary objects
this week
A week of lectures and classes, one picture and one line each, with the full calendar a click away.
three ways in
Browse by collection
Library, art and botanical collections side by side, each with its own short list.
See what’s on today
Current exhibits next to a day-by-day calendar of classes and family programs.
Feature one show
One exhibition at a time, large, with the dates and the gallery in plain sight.
the founders, face to face
A short story beside the two people who started it all, and a way to join.
marketing directionOne way in for three collections. Hours, tickets, the calendar, dining and the map stay within reach on every page.
Contract seating for hotels, resorts and senior living, made in North Carolina and in business since 1930. A new logo, a new site and show graphics gave a ninety-year-old maker a current voice.
the chair, in motion
Show graphics built to stop a designer mid-aisle.
The Barclay lounge chairQuilted back first, model number close behind.BDNYThe show where the new graphics met the floor.
the mark and the line
The mark
From a heavy serif box to a light, open wordmark that sits easily on a hotel chair.
The line
Your Vision. Our Craft. Together since 1930.
from the floor to the page
A factory-floor photo of the Rosedale dining chair becomes a clean product graphic, the same chair in two views.
the lookbook
Spreads from the Edgecombe lookbook: each chair on its own quiet ground, the numbers close by, and the factory's history up front.
marketing directionSay less, show the chair. A quiet look for a company that sells to designers: the product first, the specifications close by, and a line that remembers the history.
The logo and packaging look easy, practically homemade. That was the goal. When customers ask the owner if Village Juice is a chain, she smiles.
finding the mark
First directions: a plum circle with an orange dot, a green circle, a hand-drawn carrot.The direction that stuck: a typewriter wordmark in a dotted circle, green or black.
the bottle, and the menu
Greenhouse Glory: cucumber, romaine, celery, lime.Roots & Fruits: four juices at $8, each with its ingredients listed.
on the feed
Bottles in the wild: numbered caps, stickers that end up on phones, and a peach with something to say.
Building anticipation, connecting with audiences and giving people a reason to book. Two clients, two stages: a historic concert presenter and a music school finding its voice.
I turned CAMA’s centennial into a unified marketing campaign, connecting a distinctive anniversary identity with artist-led creative across brochures, posters, banners and patron gifts. The work gave the season a consistent, recognizable presence and supported CAMA’s $6 million Centennial Year campaign.
A music school turned four and needed to look like it was staying. The refresh gave it a gray and crimson monogram, a site that leads with a real performance, and merchandise worn by the students themselves, so the shirts and hoodies keep advertising between lessons.
sell the artist, brand the season, make buying obvious.
ALOER
Branding, web design, white paper
making connections.
Supply chain logistics with all the international networks in place to make it happen. All that was needed was the announcement.
the firm, and the job
ALOER advises companies on supply chain management: planning, enterprise systems and the sales and operations process that ties them together. Its clients are operations and supply chain leaders, many at small and mid-size companies, and its work is made of people, systems and partners in several countries.
The job was to make that range easy to grasp: one name, one promise, and a look that is as direct as the work.
the announcement
The same mark, carried onto the small things: a new year card, the white paper card and the Campus Solutions stamp, each in the same red and the same two languages.
the site
Making connections, delivering results, then straight to the services, with photography that shows the goods moving.
more of the site
Careers, the training catalog and the consulting page, in the same red, black and plain type.
the white paper
Livre blanc: supply chain and S&OP for small and mid-size companies. A document a prospect can keep, forward and quote, in the same red, black and bright blue as everything else.
marketing directionBe plain, be specific, be generous with what you know. A supply chain firm earns trust by explaining things clearly.
Two brands, one habit: make it easy to see, easy to want and easy to find. A legwear brand on the store wall and an outlet company on the highway.
no nonsense
Identity, packaging, photography, digital
Packaging, national print, web advertising, store displays, collateral, business presentations, promotions, and brand planning. A hosiery brand sold on color, so the work lets color do the talking.
Colorplay: have fun with fashion.Shop. Save. Support.
Leaps & bounds: ankle socks, three pairs.Comfortable. Simple. Durable. Everyday.Leggings, in the snow.
Little package: colossal color, big style, lots of option.
44 retail centers across the United States and Canada. For over ten years, Tanger's headquarters in Greensboro has relied on freelancers for its marketing. I was part of the seasonal national campaign.
fashion first
#tangerfinds, on social
sales, clubs and coupons
the site, desktop and phone
in the shop, in the rain, at easter
One look carried everywhere: the store wall, the rainy-day ad, and the Easter Sunday opening.
marketing directionOne color story per season, one simple offer, and the same picture on the shelf, the screen and the store wall.
Non profit
Web design · FOCUS, 1focus.org
eyecare,taughtwhereitisscarcest.
FOCUS promotes eye care solutions in Haiti, Rwanda, Jamaica, India and Burundi, by training, equipping and supplying ophthalmologists and trainees.
These settings have some of the highest rates of blindness and the fewest providers. Training local doctors is held back by a lack of money, equipment and supplies.
It makes it hard for NGOs and individuals to find financially strong, functional Haitian partners, and even willing NGOs struggle to put their resources to work.
