london, accra, greensboro. one job: make people care.
I have lived and worked on three continents, from London and Köln to Chicago, San Francisco, Accra and now Greensboro. Every move meant a new language, a new market and new rules about what people trust. I learned to adapt fast and to listen before I speak. That is what I bring to your brand, so it makes sense wherever your customers are.Different rooms, same instinct: find what’s true about a business and say it so people remember.
MOTTOM
dots of joy, for the home.
Pillows with a sense of humor. Textiles, ceramics and candles in my own patterns, where color and a little mischief move into the house. MottoM started during covid with one idea: put dots of joy where we live.
Tactical Excellence across banners and social; Raeflex licensing program for mills
Video
Short-form product cuts
Raeflex licensing program
Raeflex, made in your mill.
A licensing site that turns Raeflex into an ingredient brand. PSR stretch yarn and worsted merino, packaged as license, certify, supply, with the stretch technology, the four-fabric range, the license package and an NDA-first inquiry path.
Ingredient-brand modelEnglish and SpanishSpec-ready fabric dataAI-assisted build
SHOT Show: Burlington UniformWildland Rescue, SigmaSHOT Show booth: Raeflex
05
weathermax
Marine and outdoor fabric.
Trade shows
Summer Casual Market and Fall Casual Market, banners, die-cut brochure, QR capture
Press
MFA Award of Excellence 2025
Social
Marine and shade imagery
Analytics
GA4 by campaign on weathermax.com
Strategy
Lighter. Stronger. Better. One claim on every surface.
Video
Product video, show loops
WeatherMax bannerDie-cut brochureMFA Award of Excellence 2025
06
high-end furniture
Haven, outdoor synthetic wool.
Trade shows
Elevator graphics, posters, banners
Press
Haven spec sheet and product copy
Social
Haven sunflower imagery, short-form
Analytics
GA4 by campaign on weathermax.com/haven
Strategy
Haven as outdoor synthetic wool: luxury, sustainability, softness
Video
Haven product video
Elevator graphicGreenville posterDistributor spec sheet
07
barrier
Maxima Ultra by Burlington.
Trade shows
Medica, Hall 15, Booth F18-10
Press
Maxima Ultra launch
Social
German-language Maxima Ultra post
Analytics
GA4 events and attribution
Strategy
One non-laminate solution, AAMI Level 3
Video
Short-form product video
Medica: surgical gownMaxima Ultra, German-language post
daXos
AI-ready sensing: name, logo, three websites, Google Ads
Beyond the truck, to the cargo.
One name. One mark. Three markets. I built the brand, the offer and the ads, then taught AI-ready sensors to speak in plain English, so every shipment tells a fleet exactly what it lived through.
01the idea
Cargo condition, not just location.
GPS tells a fleet where the truck went. daXos tells it what the load lived through: every bump, every degree, every door opening.
02the family
Move, Fresh and Energy. One company, three markets.
Each market gets its own word after the name, so a mover and a cold-chain buyer each see their own business first and the same company second.
“Sabine helped us turn daXos from a technology startup into a business ready to introduce itself. She brought the brand, websites and marketing together around what matters most: helping customers understand what our technology can do for them.”
Emmanuel VarenneCEO and Founder, daXos
Bridge Legacy Alliance
Naming, branding, copywriting, website
A name, a brand and a website for a Coast Guard veteran.
Lisa Wall, a retired U.S. Coast Guard officer, offers notary signings, a secure document vault, and legal plans. Her brand needed to show how they fit together.
A name for the whole system, led by Lisa Wall, USCG Ret.
marketing directionRename around the system, not the service. “Bridge” puts notary, document vault and legal plans under one brand, so clients see one business, not four.
Loan signings
Certified Loan Signing Agent
Purchases, sales, refinances and HELOCs, executed with precision so funding is never delayed.
Estate signings
Trusts & Estate Planning Signings
A trust delivery signing ceremony done properly, so documents hold up when they matter.
Healthcare support
Bedside & Facility Signings
Calm, respectful mobile notary work in hospitals, retirement communities and senior living.
Apostille services
International Document Authentication
A passport for your paperwork: certified, returned promptly and ready for use abroad.
One steady sequence
ListenA readiness assessment finds what you have and what is missing.
OrganizedThe Legacy Vault keeps every vital document in one secure place.
ProtectedLegalShield plans put a lawyer a phone call away.
SignedA mobile notary gets it signed right, the first time.
The brand, in use
Five colors, five moods: navy for trust, plum for warmth, gold for the moment of signing.
Trust navy + light gold
Warmth plum + beige
Signed gold + navy
Calm light gold + plum
Clear beige + navy
Business card
Lisa Wall
USCG, Ret. · Legacy Logistics Coordinator
bridgelegacyalliance.com Greensboro · Winston-Salem · The Triad
Local searches: mobile notary, loan signing agent, trust signing, bedside signing, apostille, Greensboro and the Triad
Google Business Profile, with the same name, address and phone everywhere
A simple way to ask for reviews
Calls and form fills tracked as goals in Google Analytics
Regret-Free Productions
Studio brand, Site, Film launch
A studio for stories that ask “What if?”
Clinician, professor, global health leader, and now documentary host, John Oliphant is taking his stories to film.
Every story begins with two words
What If?
What if one person could change a community? What if education became action? What if curiosity became impact?
Documentary short · 2026
More Than a Vacation
★ Official Selection · New York Lift-Off Film Festival 2026
What begins as a student journey to the Dominican Republic becomes an immersive, cross-cultural research experience, where collaboration with local healthcare professionals shows how education, innovation and partnership can change lives.
RIT Global Public Health × RIT School of Film & Animation. Directed & produced by John Oliphant.
The purpose
Live Regret-Free.
Stories that change people. Stories that ask “What if?”
How a name became a film studio
01A purpose first. John spent decades caring for patients and working in global health. The brand starts with what he wants stories to do: help people see differently and act.
02A studio look. Vibrant orange and slate, big editorial type, and one line that carries everything: “What if?”
03A launch with weight. A real poster, a trailer, laurels and a website, so More Than a Vacation arrives as a film. It has earned three festival honors in 2026.
04A series to grow into. Agents of Change, with its trailer and funding pitch, gives the studio a reason to keep going.
marketing directionTreat it as a funnel: the trailer earns attention, the pitch earns interest, the donate page asks.
“We want to create compelling content that helps people live regret-free, so they can be all they are meant to be.”
John Oliphant, PhD CEO & Founder
Dominican Republic / Haiti
Raphael Pérez Jean
Raphael builds connections across the Dominican Republic and Haiti, bringing people, organizations and resources together around the needs of communities too often overlooked.
Liberia
Dr. Jallah Kennedy
A nurse and epidemiologist who stood for academic integrity at great personal risk, was forced to flee, and now leads a nonprofit doing vital work across Africa.
Rochester, New York
Miss Julie
Miss Julie’s School of Beauty, a school for survivors of human trafficking, is now officially open. The story continues.
In his memory
Oluwaseyi “Seyi” Onifade
A young man passionate about healthcare access for marginalized communities. To honor his legacy, a new medical clinic under construction in Haiti will bear his name: Seyi Klinik de Banane.
When the Foundation was founded, a national survey of nearly 16,000 districts ranked Potsdam Central among the top 100 performing schools — while the financial resources of the Potsdam area ranked in the bottom 65 percent. Too many graduates were choosing a college, or choosing not to go, on the strength of a financial-aid package alone. The Foundation was built to close that gap, one senior at a time.
Graduating PCS seniors headed to college or the military apply for the named scholarships that fit them.
Award
Committees match applicants to funds — for excellence in a subject, service, athletics, or simply being first in the family to attend college.
Thank
Every donor receives a personal thank-you note from the student they helped.
Return
Recipients are invited to become Sandstoner donors themselves once they’re able — the cycle the Foundation was built on.
The named funds, given by Potsdam families
Joseph and Tilley DeLeo Sandstoner Scholarship
Karen Kirchgasser Memorial Scholarship
Robert L. Trithart Math Award
Michele Lalonde Memorial Scholarship
Con Elliott Scholarship Fund
Hal Gillette Memorial Athletic Scholarship
Louise and Elmer E. Haskins Award
Ted Hafer Memorial Scholarship
Peter Doran Student Athlete Award
Smith Family Sandstoner Scholarship
Mallory, Donald and Marion Comerford Scholarship
Sandstoner Swim Pride Award
Excellence in French Award
Sandstoner Foundation First to Attend Award
marketing directionLead with the gap: a top-100 school in a bottom-third economy. One contrast explains why the foundation exists before anyone is asked to give.
The 2027 campaign
Begin with the Class of 2027.
One class, one goal, one place to give. Classes can join the challenge, and every gift goes directly to student scholarships.
something you sell, something you do or something you need. i find the real word at the heart of it, then cut, blend and strip until it sounds like a brand.
your name.
tell me what you do. press run the lab.
quick ideas to start a conversation. check availability before you fall in love with one. a real naming project starts with questions about your people, your market and your nerve.
Interior design
Custom original art
art made for one wall, one family, one light.
I create original art to match your room, your palette and your story, from first sketch to framed piece.
A pale wall above the credenza, waiting.
The room’s plum, butter and sage, read from the photo.
Hung. The room has its focal point.
A tall wall above the bed, nothing on it.
Moss green and stone, read from the room.
Hung above the bed. The room goes quiet.
A plain wall beside the desk.
Buttercup, pink and cream, read from the room.
Hung where it can be seen from the desk.
A bare wall by the bench.
Sage green and brick, read from the room.
Hung beside the door, where everyone comes in.
A blank wall over the sofa.
Lilac, orange and cream, read from the room.
Hung over the sofa. The colors finally talk to each other.
interior design · custom art
art made for one wall, one family, one light.
I create original art to match your room, your palette and your story, from first sketch to framed piece. Flowers, birds, a favorite pet, the bowl on your grandmother’s table. Pillows, ceramics and candles from my MottoM line finish the room.
Illustrated rooms, shown for illustration.
sabine@dotofjoy.com
flowers, birds, a favorite pet, the bowl on your grandmother’s table.
Pillows, ceramics and candles from my MottoM line finish the room.
I build brand worlds, with a clear identity, a distinctive voice and a reason to care. German-American, with nearly equal years in Europe and the U.S., I bring a cross-cultural perspective to brand strategy and creative direction. My strength is connecting business ambition with human insight—shaping how a brand positions itself, communicates its value, and earns its place in people’s lives.
LondonAustin Knight, where it began
San FranciscoDianne Feinstein’s gubernatorial campaign
ChicagoHoughton Mifflin, Encyclopaedia Britannica, Scott Foresman, Ligature
Santa Barbara & LAThe Huntington, CAMA, Nancy Sansom Reynolds, Santa Barbara International Film Festival, Healing Retreats & Spas, Brooks Institute of Photography, Lobero Theatre, Organizzi Bags, Drishti Yoga
East CoastFAA, National Geographic, Edgecombe Furniture, CTW Home Collection, Wrangler/Kontoor Brands, No Nonsense, Tanger Outlets, Carolina Science, daXos
since 2010MottoM Studios: building brands and driving campaigns for corporations, government, nonprofits and the creative industries.
what I can do for you
Clear thinking. Distinctive design. More possibilities.
Brand strategy, marketing design and AI direction.From the first idea to the final detail.
Bring me your messy beginning. I’ll make it a story.
A half-formed idea, a name you’re not sure about, a brand that has outgrown itself, or an established business that needs a relaunch, a campaign or marketing direction. I find the thread, then build the identity and the voice around it, using AI to go further and faster, with a human art director in charge.
ColdPruf Base Layer
Copy, packaging, catalog, art direction
We own cold.
An American brand, made in the U.S.A. by Indera Mills, a company playing outside since 1914, was ready to stand on its own. The look is authentic and the voice is irreverent.
the voice
We respect cold. Then we laugh at it.
Print ad
Today’s forecast: warm.
Outdoor Retailer banner
Remember the view, not the temperature.
Show postcard
We keep you comfortable even when it gets way up in the teens.
coldpruf.com home pageCatalog cover and banner: Are you ready
the catalog
For the entire family. Any time. Anywhere. The catalog opens on the people, with the product coming second.The Classic Layer. Each style carries the ThermaChoice System, which rates it by weather and by activity.
marketing directionKeep the voice dry and the weather real. One honest line and one real person in real cold, on everything from a box to a home page.
A library, an art museum and a botanical garden, relaunched as one website. Every visitor, whether planning a day or doing research, gets to the right door in a click or two.
the plan behind the film
Ten seconds, three collections: gardens, galleries and the library in quick cuts. Every cut was drawn before it was shot.
blueprintintro film · 0:10
gardens0:00 – 0:05
art0:05 – 0:07
library0:07 – 0:10
0:000:020:040:060:080:10
0:00the water garden
0:02the lawn: “let yourself be”
0:03aloe: “swept away”
0:04a hummingbird
0:05the gallery, statues in warm light
0:06a painting: mother and child
0:07a portrait in red
0:07a handwritten manuscript
0:08the library: “healing”
0:10end card: the Art Museum
The Huntington intro film.
120acres of gardens
15,000plant varieties
42,000works of art
11 millionlibrary objects
this week
A week of lectures and classes, one picture and one line each, with the full calendar a click away.
three ways in
Three doors to one place. Each visitor picks the one that fits the day.
Browse by collection
Library, art and botanical collections side by side, each with its own short list.
See what’s on today
Current exhibits next to a day-by-day calendar of classes and family programs.
Feature one show
One exhibition at a time, large, with the dates and the gallery in plain sight.
the founders, face to face
A short story beside the two people who started it all, and a way to join.
marketing directionOne way in for three collections. Hours, tickets, the calendar, dining and the map stay within reach on every page.
Contract seating for hotels, resorts and senior living, made in North Carolina and in business since 1930. A new logo, a new site and show graphics gave a ninety-year-old maker a current voice.
Challenge
A maker in business since 1930, selling to hotel, resort and senior-living designers, needed a current voice.
What I decided
Say less, show the chair: the product first, the specifications close by, and a line that remembers the history.
What I delivered
A new logo, a new site, show graphics for BDNY, and the lookbook.
the chair, in motion
Show graphics built to stop a designer mid-aisle.
The Barclay lounge chairQuilted back first, model number close behind.BDNYThe show where the new graphics met the floor.
the mark and the line
The mark
From a heavy serif box to a light, open wordmark that sits easily on a hotel chair.
The line
Your Vision. Our Craft. Together since 1930.
from the floor to the page
A factory-floor photo of the Rosedale dining chair becomes a clean product graphic, the same chair in two views.
the lookbook
Spreads from the Edgecombe lookbook: each chair on its own quiet ground, the numbers close by, and the factory's history up front.
marketing directionSay less, show the chair. A quiet look for a company that sells to designers: the product first, the specifications close by, and a line that remembers the history.
The logo and packaging look easy, practically homemade. That was the goal. When customers ask the owner if Village Juice is a chain, she smiles.
finding the mark
First directions: a plum circle with an orange dot, a green circle, a hand-drawn carrot.The direction that stuck: a typewriter wordmark in a dotted circle, green or black.
the bottle, and the menu
Greenhouse Glory: cucumber, romaine, celery, lime.Roots & Fruits: four juices at $8, each with its ingredients listed.
on the feed
Bottles in the wild: numbered caps, stickers that end up on phones, and a peach with something to say.
Building anticipation, connecting with audiences and giving people a reason to book. Two clients, two stages: a historic concert presenter and a music school finding its voice.
I turned CAMA’s centennial into a unified marketing campaign, connecting a distinctive anniversary identity with artist-led creative across brochures, posters, banners and patron gifts. The work gave the season a consistent, recognizable presence and supported CAMA’s $6 million Centennial Year campaign.
A music school turned four and needed to look like it was staying. The refresh gave it a gray and crimson monogram, a site that leads with a real performance, and merchandise worn by the students themselves, so the shirts and hoodies keep advertising between lessons.
sell the artist, brand the season, make buying obvious.
ALOER
Branding, web design, white paper
making connections.
Supply chain logistics with all the international networks in place to make it happen. All that was needed was the announcement.
the firm, and the job
ALOER advises companies on supply chain management: planning, enterprise systems and the sales and operations process that ties them together. Its clients are operations and supply chain leaders, many at small and mid-size companies, and its work is made of people, systems and partners in several countries.
The job was to make that range easy to grasp: one name, one promise, and a look that is as direct as the work.
the announcement
The same mark, carried onto the small things: a new year card, the white paper card and the Campus Solutions stamp, each one bilingual, French and English.
the site
The promise up front, then straight to the services. The photography shows where the work happens: plants, warehouses and loading doors.
more of the site
Careers, the training catalog and the consulting page, in French and English, one voice from hiring to training.
the white paper
Livre blanc: supply chain and S&OP for small and mid-size companies. A document a prospect can keep, forward and quote, written in French and English for clients on both sides of the border.
marketing directionBe plain, be specific, be generous with what you know. A supply chain firm earns trust by explaining things clearly.
Two brands, one habit: make it easy to see, easy to want and easy to find. A legwear brand on the store wall and an outlet company on the highway.
no nonsense
Identity, packaging, photography, digital
Packaging, national print, web advertising, store displays, collateral, business presentations, promotions, and brand planning. A hosiery brand sold on color, so the work lets color do the talking.
Colorplay: have fun with fashion.Shop. Save. Support.
Leaps & bounds: ankle socks, three pairs.Comfortable. Simple. Durable. Everyday.Leggings, in the snow.
Little package: colossal color, big style, lots of option.
44 retail centers across the United States and Canada. For over ten years, Tanger's headquarters in Greensboro has relied on freelancers for its marketing. I was part of the seasonal national campaign.
fashion first
#tangerfinds, on social
sales, clubs and coupons
the site, desktop and phone
in the shop, in the rain, at easter
One look carried everywhere: the store wall, the rainy-day ad, and the Easter Sunday opening.
marketing directionOne color story per season, one simple offer, and the same picture on the shelf, the screen and the store wall.
Non profit
Web design · FOCUS, 1focus.org
eyecare,taughtwhereitisscarcest.
FOCUS promotes eye care solutions in Haiti, Rwanda, Jamaica, India and Burundi, by training, equipping and supplying ophthalmologists and trainees.
These settings have some of the highest rates of blindness and the fewest providers. Training local doctors is held back by a lack of money, equipment and supplies.
It makes it hard for NGOs and individuals to find financially strong, functional Haitian partners, and even willing NGOs struggle to put their resources to work.
Every section of the FOCUS site moves a reader the same way: a face, the size of the need, a reason to trust the people doing the work, then one clear way to help. A first-time visitor knows in under a minute what FOCUS does, where, and what a gift makes possible.
marketing directionLead with the person, then the need: one strong portrait, one plain sentence, and a clear way to help.
